Thursday, December 20, 2007

How to Attract More Clients


To Attract More Clients, Plug Into Your Purpose by: Fabienne Fredrickson




If you've been in business for a few years, you've probably been marketing your business for just as many years (hopefully). You've tried marketing tactics that worked, and if you're anything like me, you've tried some that didn't and failed miserably. After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this: 1. We get bored. 2. We get complacent or lazy. 3. We become greedy or simply in it for the mo-ney. I could give you solutions to all three of these reasons, but these would be using your willpower and discipline. Today, I want to appeal to your sense of purpose. If you want a successful business, having a purpose in marketing your business is an absolute necessity, and it shouldn't be just making mo-ney. Yes, making lots of mo-ney is great. Mo-ney is necessary and it makes life way easier. But if the ONLY reason you're in business is to make mo-ney, I believe that for most people, it's much more difficult to get up the strength to market something that just takes from people, without giving back more than what you give. Besides, people will feel that energetically and read right through you. The solution? Connect (or reconnect) to your purpose. If you've been dragging your feet about getting out there to market your business, perhaps it's time to reexamine if you're connected to the original purpose for getting in business. I'm a big fan of Ralph Marston's Daily Motivators and he recently wrote something on the subject of purpose that really resonated with me: "Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment." I couldn't agree more. I've talked in the past about letting yourself be pulled by your future. Today, we'll call it being pulled forward by your PURPOSE. If you look at any great humanitarian leader, you'll notice they've had many obstacles and tribulations along the way. Somehow, they always seemed to get right back on that proverbial horse and try, try again, didn't they? If they'd been in their cause just for the power or the mo-ney, they may have given up shortly after starting. But I'll guess that their strong purpose gave them the strength and determination to keep going, to push through the obstacles and reach their goals, because there was a greater purpose to it all. When I see a client who drags their feet or for whom something's not going well, it's usually a sign that something's not quite right, as opposed to just procrastination. Either they're marketing something for the wrong reason or they're not being true to their purpose and the reason that they're here. For many, they've chosen to ignore the nagging voice within that tells them something's not right. Perhaps they don't even know WHAT their purpose is. For many of us self employed people, it's to serve others and make a difference in people's lives, in one way or another. My opinion is that when we get away from that, marketing or doing anything in business is much more difficult. And yeah, by the way, when we are authentic, serve people well and stay connected to that purpose, the mo-ney inevitably flows. The best part about making good mo-ney doing something that really matters to you is that the mo-ney is a byproduct of doing things well and for the right reason. It feels great, not sleazy or like we've ripped off someone. Your purpose is to help others AND to feel good doing it. Once you find it, throw yourself into it. Since having a strong purpose in your business gives you more energy and determination, it's time to either get reconnected to the reason you originally got in business or to figure out what yours is. Remember though, sometimes our resolve gets tested to make sure we REALLY want this badly enough. Persevere; don't give up. YOUR ASSIGNMENT: What's YOUR purpose? Here are questions to ask yourself to find your own purpose or reconnect to it: What section of the bookstore do you gravitate towards? (Hint: I was reading success-mindset and marketing books on my honeymoon and it didn't feel like work.) What is the greatest challenge you overcame? What brings the most meaning to your life? If you had all the mo-ney you needed, but still wanted to work, what would you do to make a difference in the world while bringing you happiness? Whether it means connecting to it for the first time or simply reconnecting, do what it takes to live as close to your purpose as possible, no matter what the setbacks. Tweak the way you do things right now so it feels right and like there's real meaning in your life. Success will naturally come to you when you do. You won't believe you get paid to live it. Got your purpose but having a difficult time marketing it? Then it's time to take action and invest in a step-by-step marketing system that will feel easy and authentic to you. Copyright (c) 2007 Fabienne Fredrickson
About The Author
The Client Attraction Home Study System avoids all the unnecessary stuff and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It's all step-by-step, not a big mishmash of things. So, you do step one of the system, and when your done with that, you move on to step two and so on. You can get it at http://www.theclientattractionsystem.com/

Monday, December 10, 2007

EOY Business Advice



End Of Year Business Growth Strategies by: Andre Bell







Summary: Smart business owners know the end of year is the time to pull out all stops. To give their all to finishing at the top and leave mediocre performers trailing in their dust. Here's how to end the year on a profitable high. While watching marathon runners it's easy to see there are two distinct types of runners. The first gets excited when reaching the finish line. This is the time for putting everything they've got into reaching that goal. The second type of runner sees the goal and says to himself, 'Now I can slow down. Now is the time to stop pushing myself so hard. I'm almost there.' The problem with this second attitude is slowing down causes the runner to get passed by more assertive runners. It also limits the runner's chance of reaching the best he can truly achieve. He has limited himself to a mediocre performance. Or worse, he will give out altogether. These same attitudes also exist in businesses at the end of the year. There's one group of business owners and decision makers who know this is the time to pull out all the stops. To give it their all to finish at the top of their game and leave mediocre performers eating their dust. Unlike a real race though, it takes very little effort to finish on a high. That's because most competitors choose to simply sit back and watch the year wind down to an end instead of push themselves to achieve more. So what is needed to finish first, to truly put your best effort forward and end the year at the top of your game? First you need to make a commitment to stay in the game. Not to give up and not to make up excuses that it's almost over. And second you need to realize that in business, you get to make your own rules. You can choose your own course. No one can force you to stay in the same under-performing pack as everyone else. You can legally choose your own shortcuts for reaching the finish line ahead of everyone else. There are several 'shortcuts' for finishing the year on a high note. First is to look at your current client list and ask yourself, are you fully utilizing the relationships you've formed with your clients? Are you getting maximum use from your client database? When was the last time you made a special offer to your clients of something they actually wanted? And like a runner handing off a baton in a relay race, when was the last time you passed on the tools needed for your clients to send you more referrals, given them incentives to buy more frequently and in higher volumes? When did you last reward your top performing clients? If you are not doing these things you are not putting yourself ahead of the pack, you are running along with them with the same mediocre performance. Also, not only do you need to focus on staying in the game and winning, you must take steps to insure your clients 'stay in the race' with you. And if some have fallen out, you need to take steps to get them back up and running. This involves including a customer reactivation and client attrition program into your end of year marketing. What type of customer appreciation programs are you using to help your clients maintain their energy and enthusiasm for you? Don't have one? That should be your immediate focus right now. Today. Second to reactivating clients and preventing attrition is making special offers encouraging existing clients to continuing going strong. To pick up the pace and spend more. Not just because you want them to spend more, but because it's in their best interest. What type of pace do you think a person would put into running a mile if they were told the reward is a dollar bill versus if a hungry lion were coming after them? What if at the end of the mile is a safe, lion-proof shelter? What level of performance do you think they'd put into this mile? Obviously a huge difference. But the thing is, the distance has nothing to do with the amount of effort exerted. The distance is the same. But the incentives differ. It's the same with your end of year offers and incentives. You must make your offers irresistible. Not because it's what you want to give, but because it's something your clients want to get. These are just some of dozens of ways to end the year on a high note. Really, if you set a goal to increase sales instead of focusing on just finishing the year you can come out ahead. It simply requires making the decision to put your best foot forward and increase your activity during these final legs of the year. By doing so you'll stand out well in advance of the pack that simply wants to reach the end of the year. You can come off victorious. Note to Publishers: You may publish this article in your newsletter, on your website, or other online or offline publication as long as the article content is not altered without prior permission. Online the resource box must include an active link. Notification of use of this article is appreciated, but not required. The author can be reached at http://www.andrebell.com/askandre
About The Author
Andre Bell is a Business Growth Specialist and author. Visit his official site at http://www.andrebell.com/ for a free copy of his "12 Step Profit Building Report".

Monday, November 05, 2007

Business Directories

Business Directories: The Place To List Your Local Small Business When Looking For Local Customers by: Caroline Melberg
One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your small business in the major general directories then listing them in niche and industry-specific directories appropriate to your small business. It is a time consuming process to list your small business in the right directories, but a necessary one to ensure good rankings for your website. The most essential directory for your small business to be listed in is DMOZ, also called the Open Directory Project. All the major search engines, and most of the minor ones, rely on DMOZ, located at www.dmoz.org, for information on websites. Google gets information on every website it crawls from DMOZ. You should also list your small business in Google Local and Yahoo Local. All you need to do to get listed with Google is to go to Google, click on the Local link and find the "add your business link." For Yahoo, go to Yahoo, click on "Directory," then click on "Submit Your Site" at the bottom of the page. You can find other directories online by using Google or Yahoo. Type in "directory of directories" and you'll get a list of small business directories, both paid and free, listed by state, industry, niche, and other categorizations. I recommend that you list in every directory that applies to your business. Here is a short list of local small business directory opportunities to help you attract local customers for your business: http://www.dmoz.org http://dir.yahoo.com http://www.joeant.com http://www.jayde.com http://www.avivadirectory.com http://www.goguides.com http://www.botw.org Some directories, like the Yahoo directory, charge, but it is well worth what you pay to be listed. Once you are included in Yahoo's small business directory, you can bet your website will be indexed in the search engine as well. There are three primary considerations for your small business when listing in directories online: The directory's PageRank The directory's age Is your small business category available? PageRank is important for SEO purposes. Internet marketing pros all recommend getting inbound links from websites with high PR. A website with a PR higher than yours will benefit you with valuable inbound links that will give you a boost in the search engines as well. The age of the directory makes it more valuable because you know that if the directory has been around for more than two years then it will likely be around next year. You can get information on PageRank and the age of various directories at http://www.seocompany.ca/directory/web-directories.html. Don't waste your time trying to get listed in a directory that doesn't offer a category you'll fit into. Be sure to browse the categories at any small business directories you consider before you list your business. Two great sources for finding web directories for your small business Internet marketing efforts are www.dir-search.com and www.best-web-directories.com. The Best Web Directories website is perhaps the most comprehensive website for finding business directories online. If you want to find local customers through small business directories then I recommend these two resources for finding the best places online that list small business directories for your Internet marketing efforts. One thing you'll need to keep in mind – all directories are different. Nevertheless, you should write your business directory listing before you submit to any directories. Your local small business directory listing shouldn't be too long, but it should include all the pertinent information: Your business name, your name, address, phone number, website address, e-mail address, and a short description of your business. In your business directory listing, be sure to use the best keyword two or three times to make your small business listing optimized for the search engines. To find industry-specific or niche directories, go to DMOZ or one of the other general directories and search for your industry by keyword. Then do a keyword search at Google and Yahoo along with the keyword "directory." This should return a good listing of directories for your industry or niche. One other source for listing your local small business is the local chamber of commerce's website. When you join your local chamber, they should list your website on theirs for free. The traffic you can get from this one source can be well worth joining the local chamber, and almost all of the traffic will be local customers looking for your type of business. The Yellow Pages online and www.merchantcircle.com are two other sources to consider for local small business Internet marketing. More and more people are looking online for small businesses to do business with and relying less on print publications like the Yellow Pages. That's just one more reason to look for local small business directories to be listed in.
About The Author
Caroline Melberg is President and CEO of Melberg Marketing. She has over 20 years of experience creating exciting marketing campaigns for some of the most successful companies in the world. She publishes the popular eZine, "Blue Chip Tips: The Secrets of Blue Chip Marketing...Revealed!" Learn more today at http://www.melberg.com.

Saturday, November 03, 2007

Data Entry

Offshore Data Entry is the need of the day for any business by: Allies Harbor
To run a business successfully means embracing a new challenge everyday. It indicates exciting avenues to be ventured into and daunting hurdles to be overcome while keeping ahead of competitors. Each day is a new day that needs to be met with new strategies, plans and goals. However certain crucial aspects of running a business can become monotonous and can require repetitive work on a regular basis but the accuracy needs to be impeccable. The data entry requirements of a company fall under this category of essential tasks that can be quite time consuming and repeatable but essential for running the business successfully. Business houses are therefore looking for options to get this task done smoothly without using up important resources of the company yet maintaining the required standard of accuracy and confidentiality. Offshore data entry is therefore fast becoming the preferred option of every business entity. Offshore data entry is the process of hiring an external entity to perform the data entry functions for the business in a country besides the ones where the products and services of the business will be sold or used. The offshore data entry services provided by a vendor help the firm access processed and accurate data that has been well –presented to be of maximum use to the firm. The offshore data entry firm employees have the task of collecting data from written or printed records and entering them into the computer system. This data is maintained in a systematic manner to be as informative to the business as possible. The offshore data entry records are then transferred back to the client for regular referral and checking. Some of the major countries that are providing such offshore data entry services are India, China, Russia, Pakistan, Nepal, Bangladesh, Egypt, Malaysia and others. The major criteria for a job to be qualified for offshore requirements are that the task should be repeatable, have high information content, be transferable over the internet, the process is easy to set up and the wages paid to the offshore data entry staff must be reasonably lower than those in the original country. The major requirement for offshore data entry services arises from the strong need to cut down on costs and the internet and the facilities it provides has given a direction to this need. Offshore data entry jobs have opened up a world of opportunities for professionals around the world and the constant advancement in the field of technology and internet further add to the advantage. The prevalent exposure to internet has enabled many freelancers across the globe to offer their services for offshore data entry to small businesses and this works out to be a winning deal for both the parties involved. Free trade advocates are vocal about their support for offshore data entry business as they feel that this will provide benefits to economies as a whole in the form of labor off shoring. Whatever may be the reason for a company to employ offshore assistance, but the fact remains that in today’s world offshore data entry is a booming business and the trend definitely seems to be on an upward motion.
About The Author
Allies Harbor is a writer and writes articles on various topics including outsourcing. To know more about Accounting outsourcing,Business Process Outsourcing, Benefits of SEO outsourcing India,Outsourcing SEO Services,Article syndication,Software Outsourcing India,Outsourcing SEO,Data entry services, Offshore Data Entry visit http://www.ifrstaffing.com.

Wednesday, September 26, 2007

Is Your Office Equipment Killing the Environment?

Office Equipment, the WEEE Directive and Global Warming Issues by: Jimi St Pierre
Environmentally Friendly photocopiers and other office equipment are crucial to workplace energy-saving and waste-reduction. Many measures (procedural and technical) have been implemented by equipment manufacturers, dealers and distributors - even before the government's introduction of measures via legislation such as the WEEE directive. Additionally, all government departments and private enterprise organisations have become acutely aware in recent years of the need for the implementation of energy-efficiency measures - not least to address bottom-line profitability as well as the wider responsibility to reduce climate change. Environmental Issues: Recycling and the WEEE Directive Office equipment including photocopiers which previously ended up on landfill sites are no longer able to do so under the WEEE directive. The WEEE (Waste Electrical and Electronic Equipment) directive affects those involved in the manufacture, selling and distribution, recycling or treating of any electronic equipment. Affected by the directive are household appliances, information technology equipment of all kinds , telephone/telecommunications equipment, audio visual gear, lighting equipment, electrical and electronic tools, hospital and medical devices and automatic dispensers and of course, office equipment including photocopiers. The aim of the WEEE directive is to reduce the waste generated from electrical and electronic equipment. The directive is also designed to ensure an improvement in the environmental procedures and processes of all those involved in the life cycle of electrical and electronic products. Manufacturers, sellers and distributors of office equipment are responsible for taking back and recycling electrical and electronic equipment. They are also required to achieve a series of rigorous recycling and recovery targets for different categories of appliance. Responsibilities can be discharged in a number of ways, including financial contributions. Environmental Issues: Energy Efficiency and Fossil Fuel Consumption Apart from computers and associated print devices, photocopiers are without doubt the most common items of office equipment in use today. Due to the need to be used "on demand", they can incur a significant environmental cost in terms of energy and paper usage and consequent greenhouse gas emissions Thus power management features are important for saving energy and an easy way to reduce air pollution. Energy efficient photocopiers provide a significant step towards reducing the environmental impact of office photocopiers. Such machines come provided with "energy saving" mode so that when not in use they "power down". This feature alone can reduce the energy needed to support the machine in periods of low activity by over 60%. A major energy-saving feature of the latest photocopiers are so-called "on demand" fusing systems. A thin fixing film, rather than a thick heating roller is used. Additionally, a ceramic heating element, rather than a halogen heater is used. With these twin innovations, the latest photocopiers operate with greatly improved energy efficiency and lower heat requirements. Heat is used only when paper is passed through the fixing mechanism and images are "fixed" via the fixing film. In addition to this, the new technology can allow the photocopier to make the change between a cool energy-saving "sleep mode" to full operating temperatures in less than 10 seconds. This is a major advantage over conventional systems, which typically take more than one minute. Elements of this innovative system are available on the latest Konica Minolta bizbub series, including the bizhub C451. The induction heating fusing technology on the bizhub C451 is also one which minimises energy consumption and maximises energy efficiency, by fusing at a lower temperature. Such technology is paving the way to increased energy efficiency - especially when coupled with an increase in the availability of "duplex" (paper-saving double-sided copying and printing) as standard.
About The Author
Jimi St. Pierre writes for several Office Equipment suppliers in the UK, including office equipment supplier Officemagic. The Officemagic range of mutifunctional office equipment can be found at => http://www.officemagic.co.uk/

Tuesday, September 11, 2007

What About Freelancing

Freelancing as A Career Option by: Lewis Low
Home bound workers can either consider telecommuting or freelancing. While telecommuting may keep you out of your home for some hours a week, online freelancing is a good way to make money if you are forced to stay at home. For example, homemakers, part-time students, retired folk, or others who wish to supplement their income from jobs or businesses can all consider freelancing. Freelance Skill Sets You can start earning as a freelancer as long as you have skills that someone is willing to pay for. For example, writers, web designers, photographers, and programmers can earn a substantial income by creating articles, websites, portfolios and software from home. The Internet is a hot and viable source of income for freelancers from around the world. Your target customers can be webmasters, online business owners, blog owners etc. For example, blogs and wikis are hot sources of income for freelance writers nowadays, and there's no reason why you can't tap into this market if you possess good writing skills. Freelance Income On the flip, your income may fluctuate from one month to another. As with all businesses, freelancing does not guarantee a stable paycheck at the end of the month. So keep a small kitty reserve for dry days or have another source of income for which you can work part-time. Be prepared to accept boring, low-level work initially just to keep the cash flow strong. Once you get a good reputation for providing original, high-quality work at reasonable price, then clients will flock to you. Freelance Advantages Probably the best thing about freelancing is that you get to work at your pace, in your own hours, from home, and be your own boss. That means, your shop is open 24x7. And as long as you provide good quality work and meet deadlines, your clients will remain happy with you. In order to be visible, you also need to be seen and heard in the right places, like forums, blogs, online groups, etc. Spend time everyday to visit such sites because they are invaluable repository of freelance gigs and email addresses of prospects. Alternatively you can sign up with freelance sites like Elance.com, GetAFreelancer.com and Scriptlance.com where you can start bidding on projects and snag a few as early as today! To conclude, a freelance business is one of the best ways to earn money from home and to work for your own self. If you've got a fair amount of time on your hands, maybe you too should consider freelancing as your full-time career alternative or supplementary income source. (Hint: While you can find plenty of lucrative freelance assignments on Elance, the other sites mentioned above generally tend to feature lesser-paid projects. However, if you're just starting out as a freelancer, the competition on Elance can prove to be really tough. So you might want to first try GAF and Scriptlance to build up your portfolio, and then go for Elance.)
About The Author
Lewis Low is the founding editor of OnlineBizPromo.com. For more Practical Online Business Ideas and Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.OnlineBizPromo.com

Saturday, August 25, 2007

Should I get on online degree?

Hidden Advantages To An Online It Degree by: Andy West
Some people mistakenly assume that a traditional IT program with on-campus classes is somehow more marketable or accepted in the working world. Nothing could be further from the truth. Online educational programs have come a long way in the last ten years and today some of the top schools in the country offer distance education programs through the Internet. In fact, getting an online IT degree can give you some hidden advantages when you actually get out to search for a job. One hidden advantage of an online IT degree is that it is very job-focused. Many traditional in-classroom degrees are simply not that transferable to the working world. Degrees may take a long time and may focus on theoretical, abstract ideas rather than skills that are readily transferable to an actual job. An online IT educational program, on the other hand, is specifically designed to give you the skills and knowledge you will need in a career. Many faculty members in these degree programs have real-life experience in the field rather than just academic credentials. They really understand the exact skills you need to succeed in the field and are happy to pass these skills onto students. When you complete your program of studies, you will have a number of highly desirable skills that translate seamlessly into a job. With your education, there will be no need to explain how your degree is significant for a job. Another hidden advantage is that an online IT degree saves you time. There is no superfluous time wasted on abstract theories and less-than-useful subjects. You will not be taking subjects outside of your field simply because they are compulsory. Also, when you enroll in an online IT degree program, you will not have to learn the same things over and over again. Not only might you be able to get credit for courses you have already taken at the college level, but your course of study will also be carefully structured so that you will not be duplicating material. This is one reason why your program may take months rather than many years. At the same time, there will be no social programs and distractions so that you will be able to focus just on getting the degree that will land you an excellent job. It is important to keep in mind that there is no need to feel isolated. Many educational programs hosted online offer plenty of interaction with faculty and other students, so that you can enjoy all the benefits of being part of a learning community. Students who have already gotten their online IT degree often speak very enthusiastically of their educational experience. That's because this sort of education has many advantages. If you are shy, for example, being able to learn in a virtual classroom is often much less stressful. Many students find that virtual classrooms are also much more student-friendly. The adults who learn in these environments are often very motivated to study and current technology means that learning is interesting and easily accessible. It is also important to note that online learning can be very discreet. No one has to know that you are studying for a new career unless you choose to make that information public knowledge. If you are not ready to tell your boss or your friends about your career decision, they simply do not have to know. An online IT degree provides the maximum level of flexibility and quality; two traits that most adult learners demand. If you want to enter the IT field, there is no better way to study than to learn at your own pace in the comfort of your own home.
About The Author
Andy West is a freelance writer for Virginia College. Virginia College Online offers an accredited Online IT Degree program. Please visit Virginia College Online at http://www.vconline.edu/site/program.cfm?Program_ID=8 to select the program that is right for you.

Friday, December 15, 2006

SharePoint 2007

SharePoint 2007 New Feature Overview by: Jason Fortner
Sharepoint 2007 is in Beta 2 now and is projected to be released at the beginning of the year but now is the time to start looking at the new features that SharePoint 2007 and WSS V3.0 will contain. Below are some of the highlights of the new features that SharePoint 2007 and WSS V3.0 will contain. Site columns provide a central, reusable model for column definition. When you create a site column, each list that uses this column has the same definition, and you do not have to do the tedious work of reproducing the column in each list. Additionally, site columns provide you with the simplicity of a single maintenance point. For instance, you can create a status site column, which may contain multiple choices of an enterprise's specific statuses, and implement the column in dozens of project master lists across the site collection. If you add a new status, you can modify the site column instead of having to modify each list that contains a status column. Content types are a core concept used throughout the functionality and services offered in Microsoft Windows SharePoint Services (version 3) and are designed to help users organize their SharePoint content in a more meaningful way. A content type is a reusable collection of settings you want to apply to a certain category of content. Content types enable you to manage the metadata and behaviors of a document or item type in a centralized, reusable way. For example, consider the following two types of documents: software specifications and legal contracts. You might want to store documents of those two types in the same SharePoint document library. However, the metadata you would want to gather and store about each of these document types would be quite different. In addition, you would likely want to assign different workflows and retention policies to the two types of documents. Content types enable you to store multiple types of content in the same SharePoint library or list. In the preceding example, you could define two content types, named Specification and Contract. Each content type would include different columns for gathering and storing item metadata and would have different workflows and policies. Yet items of both content types could be stored in the same SharePoint document library. Recycle bins, or undelete functionality, is another important improvement that has been added in Microsoft Windows SharePoint Services (version 3). This functionality is available in both lists and document libraries. Deleting an item from a list triggers a multilevel series of events. First, the item is sent to a Web-level recycling bin. From here, the item can be undeleted by any individual who has been given appropriate rights. When the item is deleted from this bin, the item is sent to a second recycling bin, controlled by the site administrator. Among the design features of this bin are timers that allow you to automate the removal of old documents. For example, an administrator may decide that the vast majority of requests for item restores happen within the first 90 days. In this scenario, the administrator may set the timer such that items older than 90 days are permanently deleted. RSS has become a standard way of aggregating content from the Web. For more information on RSS in Microsoft Windows Code Name "Longhorn," see the technical article RSS Support in Longhorn on Microsoft Developer Network (MSDN). By integrating RSS feeds for each SharePoint list, Microsoft Windows SharePoint Services (version 3) provides a push mechanism for forwarding information to end users. Folders, one of the popular features from document libraries in Microsoft Windows SharePoint Services (version 2), is now also available in lists. Folders allow further segregation of content within a single list, adding another level of versatility. One of the interesting features of folders is the ability to assign metadata to a folder. This creates a rich content holder that contains child content, while appearing as more than a container. Essentially, this allows the folder to function as a separate, but fully functional, item type. An example of this can be seen in Windows SharePoint Services discussion boards. Each top-level discussion is, in fact, a folder with metadata, containing one to n child objects. By modifying the appearance of the folder, an end user can visualize the folder as another list item rather than as a container. You can use this model in custom lists to create a dynamic parent/child list. Many business applications require rich container objects, for which a parent object has both important data concerning itself, and one to n children with similar data. Normally, you deal with this challenge by using lists in which a parent, or master, list selection drives the display of a child, or detail, list. Because you can now assign metadata to folders in a SharePoint list, you can achieve similar functionality with a single list. Consider an Orders list, for example. You could provision a folder as an order, and then assign metadata to it, such as order number, customer, and shipment method. By doing so, you can make the folder mimic the master list functionality. You can then fill the folder with order items list items, each with its own metadata, such as item number, description, and price. Now you have the rich functionality of a master/detail list within a single list. List Indexing. Integral to the idea of using Microsoft Windows SharePoint Services as a platform is the ability to use its storage containers, specifically lists and document libraries, for application storage. However, a number of limitations restricted the true use of these containers in Microsoft Windows SharePoint Services (version 2). One of the problems was the inability to handle large lists. As lists began to grow, both in metadata and list items, the mechanisms built into lists became clunky and inefficient. A key goal within Microsoft Windows SharePoint Services (version 3) was to fix these restrictions and create a rich storage model with performance capable of supporting applications, both external and those built upon the Windows SharePoint Services platform. One of the key ways that Microsoft Windows SharePoint Services (version 3) solves this issue is to include indexing on columns. By allowing a column to be indexed, and stored as a simple name/value pair in a separate database, access to specific items in large lists is significantly improved. These kinds of performance improvements allow SharePoint lists to become true data stores, capable of supporting external applications as well as simple team sites.For example, with an Orders list, you could provision a folder as an order and then assign metadata to it, such as order number, customer, and shipment method. Consider that by indexing the order number column, access to specific items in the list by an external request becomes significantly cheaper. Another scenario is an external application with hundreds of thousands of records. Previously, your Web application could not use a SharePoint list as a storage device. With the inclusion of indexing on columns, performance increases allow this architecture. By using Windows SharePoint Services storage, the standard features of the platform, such as views, alerts, and RSS, can now be used as a data store explorer for internal use in simple team sites. Cross-List Queries - Another improvement made with the idea of using Microsoft Windows SharePoint Services storage more effectively is cross-list queries. Cross-list queries allow you to use the SPQuery object to query all the lists within a Web or site collection. Previously, you had to iterate through the parent objects to obtain a collection of SPList objects, query the list to return the items, and then build your own collection of list items from the multiple lists. This exercise was not only tedious and redundant but expensive. Cross-list queries allow you to take advantage of the efficiencies built into the SPQuery functionality in a number of additional scenarios. Cross-list queries provide a rich querying capability, similar to SQL queries, within SharePoint. Among the many possible scenarios this functionality allows is the numerous aggregation scenarios commonly requested by end users. List Items. Several improvements in Microsoft Windows SharePoint Services (version 3) are implemented on the item level rather than on the entire list. The following is a list of several important new features. Per-Item Security Item-level security is certain to be a popular new feature in Microsoft Windows SharePoint Services (version 3). List and document libraries now feature the ability to set roles on each item, rather than simply at the lists level. In a developer scenario, if you combine per-item security with other features, such as list events or extensible field types, you could use per-item security to change who has access to an item, based upon an entry in another field. For example, a change to the status of an item could trigger a change in who has the ability to edit the item. Versioning In Windows SharePoint Services (version 2), only document libraries allowed versioning, and then only a major version would be created. This basic functionality did not match the workflow normally associated with documents; namely, the creation and edit process when a document is in draft version, and then the publishing of a document to public status. Microsoft Windows SharePoint Services (version 3) offers a new, richer versioning model. This model includes both major and minor versions, and versioning within lists as well as document libraries. In addition, major and minor versions can have different security, allowing separate draft and public version workflows. In a developer scenario, versions are associated with a rich event model that allows numerous scenarios, including custom workflows, item validation, and information propagation. Required Checkout In Windows SharePoint Services V2, users could modify documents without checking those documents out from a document library. This allowed multiple users to edit the same document, and left a complicated, poorly understood merge/overwrite scenario. In Microsoft Windows SharePoint Services (version 3), document edits are allowed only when the document has been checked out. This forced checkout defines a clear owner model and simplifies merging of changes. Workflows In Microsoft Windows SharePoint Services (version 3), a workflow allows you to attach a business process to items in SharePoint Products and Technologies. This process can control almost any aspect of an item in SharePoint Products and Technologies, including the lifecycle of that item. For example, you could create a simple workflow that routes a document to a series of users for approval. Workflows can be as simple or complex as your business processes require. You can create workflows that the user initiates, or workflows that SharePoint Products and Technologies automatically initiate based on some event, such as when an item is created or changed. In addition, your workflows can interact directly with the user through workflow forms. Workflow forms enable you to gather information from the user at each stage of the workflow. You can create your workflow to interact with the user through the standard SharePoint Products and Technologies browser-based interface, through workflow forms in Microsoft Office client applications such as Microsoft Word and Microsoft Excel, or even through your own custom applications. Workflows are available to end users at the list or document library level. Workflows can also be added to content types. Multiple workflows may be available for an item. In addition, multiple workflows can run simultaneously on the same item, but only one instance of a specific workflow type can run on a specific item at any given time. For example, you might have two workflows, "SpecReview" and "LegalReview," available for a specific content type, "Specification." Although both workflows can run simultaneously on a specific item of the "Specification" content type, you can't have two instances of the "LegalReview" workflow running on the same item at the same time. Events are key to transforming Microsoft Windows SharePoint Services into a true developer platform. Events enable first and third parties to hook into Windows SharePoint Services behaviors and override default behaviors. Events fall into two major categories: List events Core events, including changes, additions, and removals of list items and list columns (schema changes) Simple site events Deletion of sites and site collections Events are either synchronous "before" events, denoted by the "XYZing" name format, or asynchronous “after” events, denoted by the "ABCed" name format. Event receivers can be registered, through the "Features" feature, with an Item, a List, a Web, or a Content Type. For example, an event receiver that ensures a document always has a copyright in the footer can be associated with a central Content Type and pushed down to all document libraries associated with that type. As they do in Microsoft Windows SharePoint Services (version 2), developers can override and extend the event handler method. A new sequence number parameter allows for control of the firing order of multiple events. Features - Microsoft Windows SharePoint Services (version 3) contains a new structure called a "feature." A "feature" is an end-user-oriented container of one or more elements. An element is an atomic Windows SharePoint Services concept. The "feature" is defined in an XML format, similar to other existing SharePoint structures. Each “feature” definition is a set of XML files. Many items that were previously contained within a site definition in Windows SharePoint Services (version 2) are now able to fit as an element. In Windows SharePoint Services (version 3), a SharePoint site definition is transformed into a list of "features" plus a layout page and a master page. The goal is that any templated SharePoint site can be transformed into another templated SharePoint site simply by having the administrator toggle features on the site and possibly switch the layout page or master page. Upgrading a Windows SharePoint Services V2 site definition to a Windows SharePoint Services V3 site is a process of breaking the XML files (such as ONET.XML) into small chunks, componentizing them into arbitrary components, and then packaging them as a Windows SharePoint Services V3 "feature" and creating a workspace template that uses those "features."
About The Author
Jason Fortner is co-founder of Total Productivity Solutions. Total Productivity Solutions provides custom SharePoint, webpart and .NET development; and solutions to common software development issues are also provided on the site. Sharepoint sites, Sharepoint webparts and .NET Development http://www.totalproductivitysolutions.com/ http://www.totalproductivitysolutions.com/ProgrammingTips/SharePoint_2007_New_Features.aspx

Wednesday, November 22, 2006

Website Design

Designing a Search Engine Friendly Website by: Wendy Suto
Ultimately, the Internet users are the people who are going to purchase your products and services, not the search engines. This is typically where the problem initially lies, because online visitors will not be able to find your Website if it is not constructed with both the visitors and the search engines in mind. Just because you may have spent thousands of dollars to have a beautifully designed Website, does not mean it will automatically generate lots of online visitors and become profitable. In other words, a search engine friendly Website is first and foremost user-friendly, designed and written for your human visitors first (primary audience). Then the site can be tweaked so that is can be easily indexed by the search engines (secondary audience). The phrase "search engine friendly Website” means that the Website programmer is following the rules set forth by the search engines, in order for high keyword rankings to be achieved. Here are a few highly effective strategies for designing a search engine friendly Website: 1. Keep HTML code and the Website simple and easy to navigate. Try to create Websites that are basic .html or .htm page files, without using any type of JavaScript or other dynamic design styles. Javascript creates a lot of code between the header tags, pushing down the text that search engines would crawl first. Placing the script code in an external file reduces the code to just one line. 2. Reduce image sizes. Too many images or very large images on your Web page will slow down the loading time of your Website. Make sure your images have a resolution of 72dpi. You can also slice large images into smaller pieces with your graphics editor. 3. Allow search engine spiders to find important Web pages from any page. Place text links of your main Web pages at the bottom of each of your Web pages, so spiders can find your inside pages. Create a Site Map page with all of your Web pages listed on one page, and link to it from your homepage. You can also create a Google Sitemap .xml file using the Google Sitemaps program, so Google’s crawlers can find all of your Web pages easier. 4. Try not to use cookies on your Website. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in your Website not being indexed at all. Another thing that will stop search engines from finding the sub pages of your site is requiring cookies. Sure cookies and/or session ids may be necessary to track visitor activity, but you can make an exception for search engines. Search engine crawlers do not like cookies. Don't require them to accept them or they will simply leave. 5. Do not use frames anywhere on your Website. This is an HTML tag created that allows designers to display two or more Web pages at the same time. The perception is that frames can improve Website navigation, but they are browser-dependant and do not create search engine friendly Websites. Most search engines do not index framed pages. Frames only allow search engine crawlers to see 1 Webpage, when there is actually 20 Web pages on a site. 6. Do not place your Website entirely in flash. Search engines cannot “read” Websites built as Flash movies. They cannot read text in a movie file, and also only recognize a 20-page Website for example as only 1 Web page. It is best to create separate HTML page files for your photos, graphics and content, in order to have a search engine friendly Website. 7. Write content on each Web page. Write a summary paragraph of at least 250 - 500 words of text for the top of each web page. Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. Aim to please the search engines as well as your Website visitors. 8. Do not create doorway pages. Doorway, or gateway pages, means a "fake" Web page is created to rank well for a selected keyword term and redirects Website visitors to another, "actual" page on a company’s Website. Doorway pages are those generated automatically from a template and is considered spam and penalized by the majority of search engines.
About The Author
Wendy Suto is president and CEO of Search Circus, Inc., in Cleveland, Ohio. She keeps pace with the latest optimization, link building and article submission tactics. As a certified search engine optimization consultant, she teaches SEO classes throughout Cleveland, Ohio. http://www.searchcircus.com

Wednesday, March 22, 2006

Freelancing

7 Job-Winning Insider Tips for Freelancers by: Josiah Mackenzie
Working as a freelancer can be a fabulous opportunity to earn money. Some small business owners use sites such as Guru.com and Elance.com to supplement their income and attract new clients, while others work full time providing freelance services. Whatever your situation is, you want to win jobs you apply for.
Throughout the hundreds of interactions I’ve had with freelancers, I’ve noticed a pattern that separates freelancing professionals who get jobs from those who don’t. Here they are in a summarized format:
1) Customize your Proposal
Customizing your proposal shows you’ve taken the time to read the job description. If you are applying for a larger job, consider tailoring your resume to match the job. When a freelancer submits a customized proposal it tells me she is more likely to spend the time it takes to do a quality job.
2) Perfect your Sales Pitch
Keep in mind your bid is a sales letter. Those who persuasion in their proposals are far more likely to win jobs than those who do not. And even if you don’t consider yourself an expert in sales letter writing, don’t be discouraged. The vast majority of freelancers make no effort on this, and their proposals sound something like this: “Hey, I can do this. Contact me for more info.” Hardly persuasive. Even a small effort at writing a persuasive proposal will make you stand out in a crowd of applicants.
3) Provide Examples
Just as you should tailor your bid to each job, provide examples of your work that are relevant to the job you’re applying for. You don’t need to list everything you’ve done, just 2-3 highly relevant examples. Employers want proof of your skills.
4) Provide Clear Communication
Good communication starts with providing multiple ways for a potential employer to contact you. In addition to traditional methods of communication such as phone and email, add your instant messenger information. Employers often want to conduct brief interviews through instant messaging, so encourage that.
5) Follow Up
If you haven’t received a reply, contact them again. If possible, provide several new samples of your work, and possibly some comments on how you intend to complete the project. When I am managing dozens of projects, a freelancer who follows up often makes me look at his bid again. This is very important when you are trying to differentiate yourself from 50 other applicants.
6) Provide a Customized Sample
I remember a time when a professional created the custom script I needed, showed it to me, then submitted his competitive bid. On my end there was no risk of hiring this person – the project had been completed! Of course this is somewhat risky for the person bidding for the job, but you don’t have to create the entire project – just show the employer that you are capable of doing the job.
7) Exude Confidence
If you have the skills needed for the job you are applying for, show confidence in yourself. I’ve seen far too many freelancers begging for a job—which is very unprofessional. Also avoid bidding for wages far less than you’re worth. Create a portfolio that makes employers “beg” to hire you.
Employers looking to outsource are worried about losing time and money with freelancers who don’t perform as they should. The key to successful bidding for freelancing jobs is to prove you will provide quality work within time and money budgets.
About The Author
Josiah Mackenzie is an entrepreneur who shares helpful tips and advice through his blog: http://www.josiahmackenzie.com. He also serves as President of Josiah Mackenzie & Company, an entrepreneurial firm providing a wide variety of products and services: http://www.josiahco.com.

Sunday, March 19, 2006

Search Engine Ranking Performance

HOW-TO: #1 in Google in 7 days by: Miles Evans
Article submission was something I had tried in the past but I had always done so by hand submitting to 2 or 3 of the larger portals. In my test during February I was pleasantly surprised how easily I nailed #1 positions across Google, Yahoo, and MSN for some well searched terms. And in 7 days no less. On Big Daddy servers I was noticing #1 spots within 48 hours of posting. In this article I aim to explain, step by step, exactly how I pulled this off, and why it works.
About a week ago I noticed I was #1 in Google for most of the stories I had been submitting to submission sites. Yahoo seems to not like me so much but I am always on the main page at least. Another massive benefit in Google that you will see down the road due to link age considerations, is a large amount of backlinks to your website from pages with a decent PR. With one submission I even nailed two PR7 and one PR8 link. Also I found my article republished, links intact, on several same themed blogs and sites. All of this this as we know, is yummy in Google’s tummy.
Obviously this can change but take a look for yourself:
VideoLan Tutorial on Google #1
VideoLan Tutorial on MSN #1
VideoLan Tutorial on Yahoo #1
Keep in mind this article was only published on February 20th – and these rankings were achieved in about 7 days. In fact if you search for any of the article titles in my side bar you will find most of them in the top 10 across all search engines – and quite a few are #1. Now you are not going to hit number #1 positions for very competitive keywords right away, but with a little work you can usually find some pay dirt. The trick is finding keywords that are an attainable goal and that still pull in searchers.
Now before any SEM people jump on me for helping to create an army of article site submission spammers, let me explain a bit. This will NOT work for you if you provide crappy, spammy, or just pain lame and useless content. I spend anywhere from 3-8 hours writing a quality article I intend to submit. If you have nothing new, fresh or insightful to write about, put your pen down until you do.
Also keep in mind you are not going to get a flood of traffic by doing this once or even 10 times. I only bother to submit articles that are worthy but article submission is now a time consuming part of my regular writing duties. The idea is to attain a trickle of traffic from many sources and get some chatter going. The next step is teaching your girlfriend how to submit articles for you...Heh, ok seriously...
So here is exactly how I did it:
I wrote a solid 500-800 word paper on an emerging or current technology.
I mention my keywords 2-3 times in my article in a natural non spammy way. 1 time in the first paragraph.
I used my keywords in my title.
I followed basic SEO principles for page layout: meta, file name, H1 tags etc.
I triple checked my spelling and never used foul language.
I use title and alt tags for accessibility reasons (Google positively weights this).
I generously provide links to sites of interest woven within my article. (this too!)
I submitted my article to Digg (see: Movable Type Digg Link)
I submitted to the top 25 article submission sites with Article Post Robot.
I paired my list down to about 25 article sites. My reasoning is that spammy, cheap looking submission sites that accept any old article, may one day be considered a bad neighborhood. Nobody wants links from the ghetto now do they? I will share the names of the sites I submit to in a future article on ProfitPapers.com.
I also should mention that duplicate content has never been an issue for me when submitting articles, but this is always a potential risk, but more of a long term after thought. Be sure to publish your original article on your website FIRST and always make it clear in your article where the piece originated – like in the bio portion of your submission for example. If you use copyscape keep an eye on things that way.
For now, the above method works extremely well and is quite simple to pull off when using a solid submission tool. The reward for me was a sustainable 500% increase in traffic for some competitive terms. Likely the fact you even found this article is more testimony that this stuff actually works.
UPDATE: Dave over at Article Post Robot saw this article and suggested I offer my readers a 15% rebate. Sweet! Dave says this offer will only be valid for 2 weeks so act now before you forget! Click this link to claim your discount at my original Oranic SEO piece. The coupon link is near the bottom of thr article.
If you dig this article or it helped you give me a digg! It's like an electronic reach-around.
About The Author
Miles Evans provides indepth reviews on every SEO/marketing or killer app he can get his paws on. His reviews, essays, and tools on organic SEO/SEM, development, and other equally fascinating subjects are normally carried out at ProfitPapers.com - Thanks for reading :)

Friday, February 24, 2006

Your Online Business

How To Choose The Best Home Based Business by: Brian Pratt
If ever there was a time to start your best home based business - now is the time! There has never been such a large amount of information so readily available on the subject as there is now. Help abounds for you. In this article, I will give you just a preview of what is out there, and how you might go about getting started. Types of Home Based Businesses Available Every business, whether in your home, storefront, or high-rise, consists of basically two types. You can provide a product, or a service. Provide A Product This traditional type of business requires being able to manufacture the product, distribute it, and store enough of it to meet demand. Here are a few ideas for this: · Restaurant or catering · Selling on e-bay · Selling an invention · Custom-designed sweatshirts, etc. · Selling books (bound, or electronic) · Product assembly, etc. Another option to making the product yourself that is very popular, is to sell other people's products - become an affiliate. This way the manufacturing, shipping and storing aspect, of delivery is handled for you - your main task is to advertise, take the orders, and follow through. For many online companies, however, about all you have to do is build websites, learn how to promote them adequately - and the company does the rest. This is so easy, that it could become your best home based business rather easily. Provide A Service The other type of home based business is that of providing a service. This could include: · Typing resumes · Data entry · Cleaning offices · Administrative assistant · Writing and editing · Travel agent · Car repair Both these types of businesses will allow you operate as an independent, or if you have some money to invest, there are companies that will allow you to franchise (ex. - Servicemaster, Snap-On Tools, WSI Internet, etc.). This means that you can pay a fee, get some marketing process and management support along with the use of their name. One of the most highly recommended home based businesses and one that makes top dollar today, is the making and selling of your own e-books. If you have the ability to write, and know a little about software programs, then e-books may be for you. Find a "niche-market" (a market to people looking for specific information that is inadequately covered by the major companies); publish an informative e-book on the subject and market to the world with e-bay or with your own affiliate program.
About The Author
Brian Pratt is a 48 year old New Zealander with over 10 years internet experience. If you are looking for a home based business opportunity be sure to view his website at http://www.bestrealincome.com.